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Send it to the unopened emails 8 hours later with a different compelling headline (8-12%) open rateĭay 2: All about social media. Hold it on a Thursday at noon or 9pm EST- either lunch or after dinner.ĭay 1: Sunday or Monday send an email to your list of why they need to sign up for your amazing live event (20% open rate). Step 3: Four day marketing promotion plan Live webinar convert better but you will still get sales out of a recorded webinar.
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Tell them the 5 things they’re going to get, make 5 key points, mention the time twice and then tell them they’re getting a free download.Ĭreate energy and excitement about the webinar too. Use the most basic generic opt-in page – white background, seems to work best for conversions. Use Go To Webinar – best one out there right now and pretty much the gold standard. It’s featured on their site `Upcoming Webinar’s. Hubspot are a great example of a company doing weekly webinars and making millions every month from holding webinars. Building Your Blogging Empire with Webinars
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Do it again, count down and say that there’ll be a free download at the 45 minute mark. A one-time only live event that’s purposefully in tune for them.Īs the webinar organizer get on the call early, start telling people they need to get their pens out and notepaper cos you’re going to be giving away a ton of info, webinar starts in 10 mins. Make sure you tell them to get on early cos the spots are going to be full. Remember people will have lots of interruptions so you need to keep them focused.Įvery slide leads on to the next and tells a story. Keep them entertained from the minute they come to the very end til after the webinar ends.

Doing a 1 hour webinar with up to 100 slides of mainly images that drive emotion and showcase empathy. Step 1: The psychology of webinarsĭuring your presentation use lots of images, less text. So in this post I’m going to summarize the notes I took during that workshop of what you SHOULD do to create a winning webinar. Offer amazing content, fantastic experts and be totally passionate about what you deliver.įollows in line with what Lewis preached at his workshop: Be passionate. I had so much positive feedback from the most recent webinar I held on Thursday with Elysia Brooker on Sassy SEO and Explosive Traffic Techniques. From my first small biz disaster to this webinar with 100 registered – I think I’ve finally found what works well. At the very least it makes you memorable, at the other end of the spectrum you leave them with a reason to trust you and buy from you, either now or in the future. Webinars are perfect for helping you share your expertise in an educational and entertaining way and adding massive value to your attendees for free.
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PowerPoint – this could easily be removed or replaced with your own sound effect.This is the second post in a follow up to How To Create A Compelling Webinar Business – Lessons From My Small Biz Disaster.


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